Review of genre demographic.

The Grudge : ratings

Males	30,220	5.7
Females	6,486	5.7
Aged under 18	478	6.1
Males under 18	327	6.1
Females under 18	151	6.1
Aged 18-29	22,321	5.6
Males Aged 18-29	17,989	5.6
Females Aged 18-29	4,251	5.6
Aged 30-44	11,838	5.8
Males Aged 30-44	10,036	5.8
Females Aged 30-44	1,691	5.8
Aged 45+	2,023	5.9
Males Aged 45+	1,653	5.9
Females Aged 45+	347	5.4
IMDb staff	6	6.4
Top 1000 voters	550	5.6
US users	11,549	5.5
Non-US users	22,715	5.8
IMDb users	44,736	5.7

What lies beneath: ratings

	Votes	Average
Males	28,229	6.5
Females	6,237	6.7
Aged under 18	149	6.6
Males under 18	105	7.1
Females under 18	43	5.1
Aged 18-29	15,634	6.6
Males Aged 18-29	12,376	6.5
Females Aged 18-29	3,185	6.9
Aged 30-44	15,073	6.5
Males Aged 30-44	12,706	6.5
Females Aged 30-44	2,219	6.7
Aged 45+	3,523	6.5
Males Aged 45+	2,765	6.4
Females Aged 45+	715	6.6
IMDb staff	11	6.8
Top 1000 voters	668	6.4
US users	12,189	6.5
Non-US users	20,459	6.6
IMDb users	46,835	6.5

The polteriguiest: ratings

	Votes	Average
Males	22,226	7.4
Females	3,584	7.6
Aged under 18	279	8.0
Males under 18	225	7.9
Females under 18	53	8.1
Aged 18-29	11,203	7.4
Males Aged 18-29	9,446	7.4
Females Aged 18-29	1,707	7.5
Aged 30-44	11,387	7.5
Males Aged 30-44	9,935	7.5
Females Aged 30-44	1,345	7.6
Aged 45+	2,877	7.4
Males Aged 45+	2,408	7.4
Females Aged 45+	441	7.6
IMDb staff	6	7.6
Top 1000 voters	713	7.4
US users	10,779	7.6
Non-US users	13,346	7.3
IMDb users	34,334	7.4

		Votes	Average
	Males	57,304	7.2
	Females	11,444	7.3
	Aged under 18	841	7.5
	Males under 18	582	7.4
	Females under 18	256	7.4
	Aged 18-29	41,417	7.2
	Males Aged 18-29	33,694	7.2
	Females Aged 18-29	7,514	7.3
	Aged 30-44	22,502	7.2
	Males Aged 30-44	19,293	7.2
	Females Aged 30-44	2,946	7.3
	Aged 45+	3,864	7.0
	Males Aged 45+	3,221	7.0
	Females Aged 45+	586	6.8
	IMDb staff	12	7.4
	Top 1000 voters	740	6.9
	US users	21,995	7.2
	Non-US users	41,914	7.2
	IMDb users	86,954	7.2

The Ring:user ratings..

The Haunting:ratings

	Votes	Average
Males	19,332	4.6
Females	4,662	5.1
Aged under 18	131	4.8
Males under 18	87	5.0
Females under 18	44	4.4
Aged 18-29	11,734	4.7
Males Aged 18-29	9,110	4.6
Females Aged 18-29	2,559	5.2
Aged 30-44	9,823	4.5
Males Aged 30-44	8,152	4.5
Females Aged 30-44	1,572	4.9
Aged 45+	2,217	4.9
Males Aged 45+	1,772	4.9
Females Aged 45+	418	5.3
Top 1000 voters	633	4.4
US users	9,564	4.6
Non-US users	13,180	4.7
IMDb users	32,444	4.6

Evaluation:

The key demographic is males aged 18-29 for the majority of reviews on IMDb for the ghost genre. This means these are the age we’ll roughly aim our film at.